Insta Inspo: Hoodies

Hoodies are timeless, classic and versatile. Keep it casual and pair them with sweatpants, let them take the spotlight with a pair of jeans or layer them for added warmth, you just can’t go wrong. With endless styling possibilities, here… Read More


Re:loom – Weaving a Better Life

What happens when one’s time in a homeless shelter is up and they haven’t garnered any new skills during their time there? They are back to where they started. This is exactly the worry that led Lisa, the founder, to… Read More


Fabric First: Eco-Jersey

Created with intention and attention, our eco-jersey incorporates recycled polyester, organic cotton and rayon. The classic medium-weight jersey is knit on machines calibrated to replicate the look and feel of a well-worn vintage tee. Given the fabric’s versatile qualities, we have created a collection of… Read More


2015 Highlights

Has 2015 flown by or is it just us? It’s been a year of ups and downs, but we want to take a moment to look back at the highlights: the news, the pop culture and the Alternative. As we… Read More

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Style Session: Jenny Ricker

Stylist Jenny Ricker, who has worked with Jon Hamm, Joseph Gordon-Levitt, Liam Hemsworth and Zac Efron, among others, also hosted Alternative’s 20th anniversary celebration. Beginning her career as a model agent at Ford Models, Ricker began assisting for celebrity stylist Cristina Ehrlich for… Read More


Michael Lennox: Ladybird Atlanta

Ladybird Grove & Mess Hall in Atlanta wasn’t our choice as a holiday shoot location for its aesthetic alone; the creative inspiration behind the restaurant’s campfire theme found in everything from its décor to food specialties left us curious about… Read More