Making Moves: Susanica Tam

Photojournalist, rock climber and roller derby skater. Yes, Susanica Tam is one of those ladies that seems to kick ass at all things cool. Starting her career as a newspaper photographer, Susanica soon figured out how to make a career… Read More

Introducing the 4-Way Stretch

Fabric innovation is the foundation of everything we do; therefore as we designed our new activewear collection, Move by Alternative we were thrilled by the opportunity to focus on fabrics for movement. One of the most exciting new tech fabrics in the collection is our… Read More

It Gets Better

Growing up isn’t easy. We all know kids, teens and even twenty-somethings have a rough time at some point. Well this is especially true for LGBT kids and teens, who often hide their sexuality for fear of bullying. The good… Read More

Making Moves: Kate Hutter

Kate Hutter is more than a dancer-choreographer. A true mover-and-shaker, Kate co-founded the Los Angeles Contemporary Dance Company (LACDC) almost a decade ago and continues to lead the company as Artistic Director. Not only has Kate presented her choreography at… Read More

Noon Design Studio: Meet Jane Palmer

As a natural dye artisan and owner of Noon Design Studio, Jane Palmer cares about the product lifecycle from beginning to end. She works with organic fabrications and sources leftover yarn from stock that larger brands could not use. She… Read More

Fashion Illustrations with Jenny Walton

We discovered Jenny Walton after she styled one of our pieces on Instagram. Her classic yet elevated style instantly attracted us, but what lay beyond a well put together outfit is a young talented illustrator who, although raised in the… Read More