Happiness is in the Bag

Actress and philanthropist Olivia Wilde has a reputation for helping people in need and giving back to less fortunate communities, particularly in Haiti. This year, the A-lister wanted to further her contributions to Haiti by co-designing a limited-edition bag for charity with her partner-in-good Barbara Burchfield and our very own Accessories Director, Mollie Culligan.


“I thought, what company could create something with us that would really be able to have that same feeling of something loved and worn and beautiful and organic and Alternative was just the perfect and obvious fit,” says Olivia. Both Olivia and Barbara wanted to collaborate on a cross-body to backpack convertible bag that resembled Olivia’s own “Haiti Bag” which she had carried on many of her countless trips there.

The Message Bag is a unisex style crafted from vintage army canvas, pebbled leather and accents of antique brass hardware. Wearers will find an added bonus on the inside of the bag as they open up the canvas flap and see the message strip inside. Here, you can personalize your Message Bag and write your own statement message just like Olivia and Barbara do with their mantra “choose to care.”

Proceeds from the Message Bag will help spread a message against poverty and benefit the Academy for Peace and Justice in Port-au-Prince, Haiti by furnishing a classroom for local underprivileged schoolchildren. Remember, this is not just a bag, it’s an opportunity for an education.

Purchase your own Message Bag to support a great cause and creative collaboration at ShopBop.com or on our site here. Spread the message!

x Eleni Snider

1 Comment

  • Reply September 9, 2012


    This is an amazing thing that you guys are doing for the country of Haiti. I hope you guys continue doing what you guys are doing. Great people get great things in return. Thank you for inspiring me to hope to be able to do the same one day. Thank you again.:)

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