Style

Father’s Day Gift Guide

Not sure what to get for Father’s Day? Find an outfit for dad that matches his awesome personality and rockin’ dad bod. CLASSICALLY COOL Even if he’s doing nothing, he’s got to look good doing it. MR. LOW-MAINTENANCE Well, mostly…. Read More

Neutrals: Anything but Dull

While spring often serves as a transitional period to start incorporating pops of color into muted, winter wardrobes, it isn’t a time to forget about neutrals all together. Not only are neutrals the most practical, versatile and understated essentials, they… Read More

Trending: His & Hers

Some relationships are low-key, while others are all about PDA. Either way, coordinated, matching outfits are usually reserved only for Halloween costumes or intentionally tacky Christmas cards. However, the his-and-hers trend is gaining popularity and quickly becoming the go-to way… Read More

Insta Inspo: Hoodies

Hoodies are timeless, classic and versatile. Keep it casual and pair them with sweatpants, let them take the spotlight with a pair of jeans or layer them for added warmth, you just can’t go wrong. With endless styling possibilities, here… Read More

Style Session: Jenny Ricker

Stylist Jenny Ricker, who has worked with Jon Hamm, Joseph Gordon-Levitt, Liam Hemsworth and Zac Efron, among others, also hosted Alternative’s 20th anniversary celebration. Beginning her career as a model agent at Ford Models, Ricker began assisting for celebrity stylist Cristina Ehrlich for… Read More

History of the Hoodie

  The hoodie has been a mainstay of fashion and utility for more than 80 years. From its humble beginnings in workwear and high school athletic programs to its emergence in haute and street fashion alike, the hoodie enjoys status… Read More

The Designer Behind VeraMeat

A storyteller and lover of animals, Vera Balyura stumbled into a world of jewelry design. We must say it was a happy accident and one we wanted to learn more about. We sat down with Vera to get the full story… Read More

Inside Alternative: Tiffany Ruiz

Street fashion aficionado and design extraordinaire, Tiffany Ruiz is the latest addition to Alternative’s Los Angeles Design Lab. Coming from a lifelong interest in fashion which led her to a design career, this California girl has what it takes to… Read More