Living

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Play Series, Pt 2: BMX

Our athletic cuts are made to move. So we tapped one of our favorite photographers Matt Johnson to capture some of our best basics in motion. In a three-part photo story we’re calling our Play Series, we asked Matt to… Read More

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Play Series, Pt 1: Skate

Our athletic cuts are made to move. So we tapped one of our favorite photographers Matt Johnson to capture some of our best basics in motion. In a three-part photo story we’re calling our Play Series, we asked Matt to… Read More

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Making Moves: Sarah Ezrin

Sarah Ezrin began her yoga practice in college, eventually quitting her demanding job in the film industry to do what she loved fulltime and become a yoga teacher. When she’s not traveling the world leading workshops and retreats, she’s often… Read More

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Making Moves: Meet Kimberly & Sherri of YAS

This year, we partnered with the ladies of YAS to celebrate the launch of our new activewear line Move by Alternative. With a neighboring studio not far from our Venice Beach Abbot Kinney store, they threw a super successful sold-out… Read More

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Making Moves: Naja Crawford

Yoga instructor and camp counselor, Naja Crawford brings lots of love to everything she does. “This summer, I did yoga with all the kids at camp and they loved it.” Credentialed in Core Power Yoga and Vinyasa Flow, Naja doesn’t… Read More

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Making Moves: Susanica Tam

Photojournalist, rock climber and roller derby skater. Yes, Susanica Tam is one of those ladies that seems to kick ass at all things cool. Starting her career as a newspaper photographer, Susanica soon figured out how to make a career… Read More

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Introducing the 4-Way Stretch

Fabric innovation is the foundation of everything we do; therefore as we designed our new activewear collection, Move by Alternative we were thrilled by the opportunity to focus on fabrics for movement. One of the most exciting new tech fabrics in the collection is our… Read More