Living

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Play Series, Pt 3: Surf

Our athletic cuts are made to move. So we tapped one of our favorite photographers Matt Johnson to capture some of our best basics in motion. In a three-part photo story we’re calling our Play Series, we asked Matt to… Read More

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Play Series, Pt 2: BMX

Our athletic cuts are made to move. So we tapped one of our favorite photographers Matt Johnson to capture some of our best basics in motion. In a three-part photo story we’re calling our Play Series, we asked Matt to… Read More

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Play Series, Pt 1: Skate

Our athletic cuts are made to move. So we tapped one of our favorite photographers Matt Johnson to capture some of our best basics in motion. In a three-part photo story we’re calling our Play Series, we asked Matt to… Read More

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Making Moves: Sarah Ezrin

Sarah Ezrin began her yoga practice in college, eventually quitting her demanding job in the film industry to do what she loved fulltime and become a yoga teacher. When she’s not traveling the world leading workshops and retreats, she’s often… Read More

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Making Moves: Meet Kimberly & Sherri of YAS

This year, we partnered with the ladies of YAS to celebrate the launch of our new activewear line Move by Alternative. With a neighboring studio not far from our Venice Beach Abbot Kinney store, they threw a super successful sold-out… Read More

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Making Moves: Naja Crawford

Yoga instructor and camp counselor, Naja Crawford brings lots of love to everything she does. “This summer, I did yoga with all the kids at camp and they loved it.” Credentialed in Core Power Yoga and Vinyasa Flow, Naja doesn’t… Read More

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Making Moves: Susanica Tam

Photojournalist, rock climber and roller derby skater. Yes, Susanica Tam is one of those ladies that seems to kick ass at all things cool. Starting her career as a newspaper photographer, Susanica soon figured out how to make a career… Read More