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Making Moves: Meet Sherri & Kimberly of YAS

This year, we partnered with the ladies of YAS to celebrate the launch of our new activewear line Move by Alternative. With a neighboring studio not far from our Venice Beach Abbot Kinney store, they threw a super successful sold-out… Read More

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Graham Keegan Forages LA for Natural Dyes

Graham Keegan runs a natural dye studio in Los Angeles, California. His focus is on growing and foraging plants to produce limited edition, small batch dyed textiles for fashion designers. He also hosts workshops to teach natural indigo dyeing and… Read More

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Making Moves: Naja Crawford

Yoga instructor and camp counselor, Naja Crawford brings lots of love to everything she does. “This summer, I did yoga with all the kids at camp and they loved it.” Credentialed in Core Power Yoga and Vinyasa Flow, Naja doesn’t… Read More

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Connecting a City: Meet Ryan Gravel

Yes, it all started with a college thesis project. While attending Georgia Tech, Ryan Gravel proposed converting 22 miles of abandoned Atlanta railroad track into a cultural path featuring parks and green space that generate growth, reduce traffic and improve… Read More

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Making Moves: Susanica Tam

Photojournalist, rock climber and roller derby skater. Yes, Susanica Tam is one of those ladies that seems to kick ass at all things cool. Starting her career as a newspaper photographer, Susanica soon figured out how to make a career… Read More

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The Art of Simple Design: Creme Cycles

Creme Cycles prides itself on simplicity in design and bringing the excellence of the mountain bike to the city bike. The craftsmanship, high quality materials and attention to detail bring them to a new caliber that had yet to exist… Read More

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Introducing the 4-Way Stretch

Fabric innovation is the foundation of everything we do. So when creating our new activewear collection Move by Alternative we were thrilled by the opportunity to focus on fabrics for movement. One of the most exciting new tech fabrics in… Read More

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It Gets Better

Growing up isn’t easy. We all know kids, teens and even twenty-somethings have a rough time at some point. Well this is especially true for LGBT kids and teens, who often hide their sexuality for fear of bullying. The good… Read More

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Making Moves: Kate Hutter

Kate Hutter is more than a dancer-choreographer. A true mover-and-shaker, Kate co-founded the Los Angeles Contemporary Dance Company (LACDC) almost a decade ago and continues to lead the company as Artistic Director. Not only has Kate presented her choreography at… Read More